Getting Magnificent Ideas

Where do ideas come from? The answer is as simple as it is elegant. Ideas come from experiences. What you do, see, read, hear, taste and touch all form the raw materials out of which great, and not so great, ideas are born. What this means is that ideas are not born in a vacuum. No one came up with a great idea after spending all their time surrounded by the same four walls. Ideas are like seeds. Seeds need water and light and warmth to germinate, grow and bear fruit. Ideas also need water, in the form of experience, and light, in the form of events, and warmth, in the form of encounters, in order to germinate, grow and bear their own special fruit. In other words, if you want to come up with great, game changing ideas, you need to get out and experience life.
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Email Marketing

Why You Need Email Marketing The need for email marketing is one of those things you just can’t argue with because the numbers are just too clear and astounding to ignore. The average return on investment (ROI) for email marketing these days is $38 for every $1 spent.87% of online marketers are using video content. 80% of business professionals report growth in customer acquisition and retention resulting from email marketing. Not even social media comes close. Leads are twice as likely to opt-in to your email list than they are to engage with your business on Facebook. And if you thought social media and search engines were the key to growing your business, think again. Email conversion rates are higher than both search and social combined!
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