Where do ideas come from? The answer is as simple as it is elegant. Ideas come from experiences. What you do, see, read, hear, taste and touch all form the raw materials out of which great, and not so great, ideas are born. What this means is that ideas are not born in a vacuum. No one came up with a great idea after spending all their time surrounded by the same four walls. Ideas are like seeds. Seeds need water and light and warmth to germinate, grow and bear fruit. Ideas also need water, in the form of experience, and light, in the form of events, and warmth, in the form of encounters, in order to germinate, grow and bear their own special fruit. In other words, if you want to come up with great, game changing ideas, you need to get out and experience life.
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