Single property websites are a topic of hot debate among many real estate agents. Some may call them old-school while others will boast about how many showings just one single property website has booked in the past. And while some may say that these websites simply aren’t worth the time that is so valuable to real estate agents, others will tell you that their site effectively ran itself, with very little work on the part of the agent. In the end all arguments, both for an against, the single property website, might ring true. Like any other marketing technique, it’s all about how it’s done, how it’s used and particularly, as is the case of any online advertising, how it looks. So should you be setting up single property websites? Probably. But you have to know how to do it the right way to attract those buyers in order to ensure that is in fact, worth it.
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