One of the little-known benefits about press releases is that they can help businesses get more traffic to their website. And while many business owners will embark in press release marketing for many different reasons, they may be surprised to find that traffic to their website also gets a boost. This is because in every press release, one or two links to a company’s blog or website can be included. And if the press release is very interesting, and the business knows how to establish themselves as an authority and provide useful, helpful content within the press release, customers will want to learn more. When their interest is piqued, they could very well then click on the link to learn more about the company, or the product or service they offer.
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